How travel and hospitality brands can use AI to mitigate the rising costs of media
As the travel industry rebounds from the disruptions caused by the pandemic, marketers are noticing a stark increase in media costs. This rise can be bewildering, especially for brands striving to maintain visibility and connect with travellers in an increasingly competitive landscape.
In our many years of working on local, regional and global travel and hospitality brands, we have rarely seen such unprecedented volatility in this space.
From fluctuating travel restrictions to changing consumer behaviours, clients in the sector are constantly challenged to adapt their marketing strategies. As travel budgets tighten and advertising costs continue to rise, it’s crucial for brands to implement more strategic and effective advertising practices. Traditional marketing methods are not enough to ensure visibility and engagement in today’s digital-first environment.
In this competitive landscape, leveraging artificial intelligence (AI) has emerged as a powerful solution to maximise marketing effectiveness and mitigate these costs. Incorporating AI technologies into travel marketing strategies can deliver data-driven insights and automation, enabling brands to engage effectively while containing costs.
In this exclusive Nodal whitepaper, we will explore trends in the sector as well as how brands can harness AI to optimise their advertising efforts, enhance customer experiences, and ultimately drive cost efficiencies.